Giardino · Food service · Restaurant and café · Neuquén
We designed the logo for Giardino, a restaurant and café in Neuquén, Argentina: a first round of proposals shown in mockups, then rounds of refinements and color, until we reached the final brand.
- Client
- Giardino
- Industry
- Food service · Restaurant and café · Neuquén
The problem
Giardino needed a brand that showed at a glance what it offers, coffee and pizza, and that worked on the shop sign, on takeaway cups and bags, and on social media.
What we did
- A first round with several proposals, each applied to mockups of cups, bags, boxes and signs, so they could choose by seeing them in use.
- Rounds of refinements based on the client's feedback, until the symbol and typeface were settled.
- Color tests on the applications, until we reached the final blue.
- A symbol that joins a coffee cup and a pizza, paired with the name in a serif typeface.
- Horizontal and vertical versions, in blue and in white, for light and dark backgrounds.
Services usedBrand identity + web
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